Mercer Labs

Mercer Labs is an immersive art and technology museum in Manhattan, occupying a multi-storey space in SoHo that blurs the boundary between digital installation and physical environment. The museum brings together large-scale interactive works across its many rooms, inviting visitors to move through environments shaped by light, sound, and generative imagery rather than to observe objects behind glass. It represents a distinct strand of New York's contemporary cultural scene, one that treats the building itself as a canvas and the visitor's presence as part of the work.

The current entry ticket gives access to the full run of immersive installations across the museum's floors. Mercer Labs sits within walking distance of SoHo's cast-iron architecture and the galleries of Lower Manhattan, making it a natural stop for those already exploring the neighbourhood's creative institutions. The experience is designed to reward slow exploration, with each room offering a different sensory register and a different relationship between the artwork and the people moving through it.